Ahiahi mārie, welcome to The Spinoff Daily. Today on The Spinoff: How low does the birth rate have to go before politicians stop saying ‘Kiwi mums and dads’? Who to believe in the big gas debate? And who are the 25 athletes representing New Zealand at the Paralympic Games? But first: Duncan Greive outlines the 10 biggest revelations from Where Are the Audiences 2024.
“The war was meant to be over. New Zealand on Air has been asking ‘Where are the Audiences?’ for a decade now, and the answer has always been the same. Namely that more of them than ever are heading away from domestic platforms like linear TV, radio, print and news sites, and towards international platforms like YouTube, Facebook, TikTok and Spotify. Last year’s survey was particularly chilling – showing that 60+ audiences, the last loyalists, were moving online in a big way. This year should have been the end. It’s been the worst 12 months in living memory for local media, with an advertising slump leading to eye-watering losses registered by TVNZ and MediaWorks, while WBD shocked the country by shutting down Newshub. Instead, the 2024 edition of Where Are the Audiences reveals a reversal – the first since I started covering the data in 2016. This year, it’s the big tech platforms that are losing ground. A few stunning nuggets: the biggest decline in audience of any large platform is Netflix, which slid from 42% daily usage to 38%. Social media and user-generated video content on the likes of TikTok and YouTube declined by 5% for those aged 15-39, while both radio and total TV audiences went up.”
 Takeout Kids’ second episode introduces Dom who, when he’s not playing sports at school with friends, shoots hoops outside his mother’s Thai restaurant in Taupō. Dom helps his mum out by waiting tables and letting her critique his golfing stance, even when he doesn’t want to hear it. Looking to disconnect himself with his father, Dom embraces his mother’s last name and prepares to use it as his own, and tears up over the thought of life without her. Made with the support of NZ On Air.
Meet the 25 athletes representing New Zealand at the Paralympic Games How low does the birth rate have to go before politicians stop saying ‘Kiwi mums and dads’? Who to believe in the big gas debate? The changing face of schools in need The rise of queer joy The cost of being: A single mum of three who ‘will skimp on everything where possible’
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