like our parents | crossing the chasm | the MAYA principle | futures garden | idiolect | flor de maracujá | echolalia | i’m not here to make friends  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

	Open in app or online 🌉✨The Nexialist #0107 like our parents | crossing the chasm | the MAYA principle | futures garden | idiolect | flor de maracujá | echolalia | i’m not here to make friends Rodrigo Turra Feb 9   Cross-post   Welcome to another cyber trip through neurons, zeroes and ones, the nexialist hey, you! i hope this message finds you well at least a bit curious. this week i’m spending some time with my parents in the south of brazil, close to argentina. after (i think) more than 10 years of not visiting their home, where i lived decades ago, it all feels like time-traveling: the furniture, the house, the pets, nature, the flavors, the sounds... not only looking feeling the past around me but also feeling and reimagining possible futures. i’m having a blast, feeling nourished, pampered and connected to my roots, so i write you today with extra love, a warm heart and a full belly, all necessary for the best brainsparks. read until the end for some new words, trends terms, futures resources and fabulous music. 🫀✨ 🙏🏻thanks for reading The Nexialist! subscribe for free to receive new posts and support my work✨ Pledge your support 1 year ago » ❤️‍🔥✨The Nexialist #0057 : Show Me Love | Multiamory RADAR | Love Languages | PRİSENCÓLİNENSİNÁİNCIÚSOL | Naked Chills | Apocalyptic Pop | Chemistry | Eroticism and Self-care | Connection 2 years ago » ❤️✨The Nexialist #0006 : Valentine's Day | Saudade | Where Should We Begin? | Monogamy, Explained | (Non)Monogamy | Relationship Anarchy | Social Serendipity | Culture of Proximity | Pixelated Love | BDSM Test Buy Me a Coffee? ☕️ 🫀like our parents this is one of the most touching songs in the world, in my opinion, and it gets me every single time. it resurfaced in my memory as i was coming to visit my parents in their home after (more than) 10 years without doing so. so this reaction video showed up when i was looking for it. tanya wells, who is a singing coach, does more than just react to the powerful voice of elis regina, one of brazil’s most beloved singers, but also explains/translates the context in which this was performed. in a nutshell, this happens during a dictatorship in brazil, and the song is calling out the people (us) who are not willing to change, behaving just “like our parents.” also, quite resonant with what’s happening now. it’s a punch in the stomach. you can get chills and watch the full performance with english subtitles here. 🌉crossing the chasm by coincidence this post from mission.org appeared in my inbox, with a term that is new for me, also Geoffrey Moore first described the “Crossing the Chasm” theory in his 1991 book of the same name. The gist is that there’s a gap between those who are eager to take risks and try new technology (the early adopters) and those who need more convincing before they adopt (the early majority). So, how do you overcome this chasm and bring your tech (or new idea) to the masses? read: How to Introduce People to New Ideas 🚄the MAYA principle this reminded me about a concept that was buzzing a few years ago as the universal theory of cool: the MAYA principle - Most Advanced Yet Acceptable. the term was coined by raymond loewy, father of industrial design. he is partly responsible for that retro-futuristic 50s american dream aesthetic, as he designed cars, buses, trains, home appliances, logos, etc. lowey’s trick was this: to sell something surprising, make if familiar. to sell something familiar, make it surprising. it made me think how we could flip this around (and the “crossing the chasm”) and apply this to regrowth/regenerative strategies. i don’t have an answer, but my brain might spit something out (am i thinking i’m AI now??) read: How Marketers Get You to Buy New Stuff - The Atlantic 🌱futures garden i don’t know where this link came from, but i’m enjoying johannes kleske’s resources, which is called a futures garden. i read a couple of pieces and i just love their visualization tool. I’ve also set up a digital garden—a space for the seedlings to grow and intertwine—at garden.johanneskleske.com. While the notes blog is for publishing ideas, the digital garden is for putting them into context and developing a wiki-style repository of terms and concepts. 👅idiolect i got a new book in brazil and i am having such a good time. caetano w. galindo is a writer, translator and professor and brings us on a trip on how portuguese (or brazilian?) came to be the language that it is today. latim em pó (latin in powder) is an expression used by caetano veloso in the song língua (tongue) to talk about the brazilian language. i am learning so much. one of the new words that stood out is idiolect: An idiolect is the dialect of an individual person at one time. This term implies an awareness that no two persons speak in exactly the same way and that each person’s dialect is constantly undergoing change—e.g., by the introduction of newly acquired words. just as this plays with the idea that we each speak our very own personal languages, it brought me to freud’s idea that a neurosis is “an individual religiosity.” In Obsessive Actions and Religious Practices (1907), his earliest writing about religion, Freud suggests that religion and neurosis are similar products of the human mind: neurosis, with its compulsive behavior, is "an individual religiosity", and religion, with its repetitive rituals, is a "universal obsessional neurosis." (wikipedia) 🌸flor de maracujá i’m loving and dancing to this new remix from iconic gal costa. flor de maracujá (passion-fruit flower) is such a beauty and one of my favorites. dance with me! (btw, why is there no maracujá flower emoji?) 🧠echolalia yves tumor released a new song/video recently and i can’t get enough of it. also, i learned a new word. connecting it to idiolect, i see it as this moment when we are learning/unlearning our language. ech·o·la·li·a /ˌekōˈlālyə/ noun 1. PSYCHIATRY meaningless repetition of words just spoken by another person, occurring as a symptom of mental conditions. 2.repetition of speech by a child learning to talk. ✨i’m not here to make friends well, this fabulous song/video came out a couple of weeks ago and it’s EVERYTHING. and with so much fabulousness, there had to be a dark force showing the prejudice around us. read: The Sam Smith Video Backlash Is Nothing But Homophobia And Fatphobia Combined | CLASH see you next week, MAYAs 🌹 🫀✨thank you for reading The Nexialist. This post is public so feel free to share these brainsparks 🧠✨ Share ❓If you want to know what a Nexialist is, click here. 🔎If you want to see what I’ve already posted, visit the archive and use the search engine. Even I do that a lot. 💌I want to know what you think/who you are! Your feedback is highly appreciated; you can e-mail me or fill in this short survey. Thank you! 🙏🏻 🔌Let’s Collab? I truly believe innovation comes from bringing improbable areas together, and that’s why I called this project The Nexialist. Some sectors are known to be self-referencing and hermetic. Sometimes teams are on autopilot mode, focused on the daily grind, which hinders innovation. As a Nexialist, I like to burst these bubbles, bringing references from different areas, and maintaining teams inspired and connected to the Zeitgeist.  I offer inspiration sessions called Brainsparks, creative desk research (Zeitgeist Boost), Plug’n’Play deals for workshops and sprints, and other bespoke formats. If you want to know more about this, send me an e-mail with your challenge(s) and we can figure something out together. Check out my website and some work I’ve done below: thenexialist.xyz The Nexialist is free today. But if you enjoyed this post, you can tell The Nexialist that their writing is valuable by pledging a future subscription. You won't be charged unless they enable payments. Pledge your support   Cross-post     Like Comment Share   Read The Nexialist in the app Listen to posts, join subscriber chats, and never miss an update from Rodrigo Turra. © 2023 Rodrigo Turra Amsterdam Unsubscribe